Bank of Maldives (BML) and No Plastic Maldives have partnered up for a special campaign to reduce single-use plastic.
The campaign titled ‘Ulhumah Badhalu’ will see the introduction of cloth tote bags at inhabited islands in the Maldives.
A small-scaled ceremony was held yesterday to unveil the bag which will be used in this campaign. During the ceremony – the bag was unveiled by BML’s Marketing Director Aishath Zamra and No Plastic Maldives’ President Ahmed Nooman.
As part of this campaign – cloth tote bags will be introduced to ten islands in the Maldives. They are; K. Dhiffushi, N. Maafaru, N. Velidhoo, S. Hithadhoo, K. Maafushi, K. Guraidhoo, Dh. Kudahuvadhoo, AA. Rasdhoo, AA. Ukulhas and L. Gan.
BML will be donating two sewing machines to the Women Development Committees (WDCs) of the aforementioned 10 islands – which will be stitching the cloth tote bags for this campaign. In collaboration with local councils and WDCs a platform will also be created to sell or distribute the bags which will be stitched.
Speaking at the unveiling ceremony, No Plastic Maldives’ President Nooman said that the purpose of the ‘Ulhumah Badhalu’ campaign is to create awareness about environmentally friendly options across the island communities. Moreover, it will also create a long-term revenue source for the women living on islands.
It was also noted that additional activities will be planned under the campaign in the future.
No Plastic Maldives is a non-governmental organization with a primary aim to promote reducing single-use plastic across the Maldives.